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“We always talk about how much money we make from tourism — but not what it costs to sustain it.” — Peter Semone, Chair of the Pacific Asia Travel Association (PATA) Tourism is more than numbers. Peter is calling for a shift away from focusing solely on revenue, but looking at tourism through the lens of its true cost to destinations. In Travel Redefined: Tourism for People and Planet, he outlines a bold vision for a sector that balances impact with income, and gives local communities the power

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Mountain IDEAL Standard for destinations achieves global council recognition