kioskclips on Instagram: "The Cola Wars between Coca-Cola and Pepsi is one of the most legendary and petty rivalries in marketing history, raging since the late 1970s with blind taste tests, celebrity endorsements, savage billboard roasts, and nonstop trolling that still fuels memes today. Pepsi ignited the battle with the Pepsi Challenge, where blind tasters overwhelmingly picked their sweeter flavor over Coke, sending Coca-Cola into panic and eventually leading to the disastrous New Coke launc

Beverage Backlash: History of New Coke