Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...
Search marketing is gradually becoming an all-pervasive marketing tool in business-to-business. This is according to new research by B2B Marketing, which revealed that it is currently being used by 81 ...
Researchers from TU Dortmund University and RWTH Aachen University published a new Journal of Marketing article that examines how specific types of marketing knowledge contributions have developed ...
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