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SAP gets real about AI

The Wi-Fi password at the SAP TechEd conference in Berlin last week encapsulated the new mission of the global leader in enterprise resource-planning software: GetReal2025. The slogan captured the ...
SAP rebrands Emarsys as Engagement Cloud with plans to expand into enterprise-wide orchestration - SiliconANGLE ...
At SAP TechEd 2025 in Berlin, a troika of technical executives unveiled artificial intelligence (AI)-driven features in the supplier’s SAP Build platform, disclosed more agents in its Joule AI ...
Cloud and Cloud ERP Suite revenue growth continues, with a strong backlog, which suggests that SAP is not saturated yet. SAP has a wide moat with huge stickiness and high switching costs, which leads ...
SAP has taken artificial intelligence beyond the realm of language. At the SAP TechEd 2025 conference in Berlin this week, the company introduced a new class of AI designed to predict business ...
We can't seem to escape the froth of AI versus SaaS. But as my recent talk with SAP' Balaji Balasubramanian showed, we need to take the reckoning further. On the heels of NRF and SAP's Retail ...
For years, businesses have built their application estate by picking what they considered best-of-breed software for each functional task, such as customer relationship management, procurement and ...
SAP SE is using the National Retail Federation’s 2026 Big Show to outline a set of new artificial intelligence features that embed planning, operations, fulfillment and commerce more tightly into its ...
The conversation around artificial intelligence (AI) has shifted decisively from exploration to execution. Across industries and regions, businesses are moving beyond pilots and proofs of concept to ...