We’ve all faced the frustration of being trapped in a seemingly endless virtual loop—stuck in a voice response system or conversing with a chatbot that seems to repeat endlessly, asking the same ...

Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor enough content and segment enough lists ...

As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

Artificial intelligence is now central to how digital platforms decide what to show—whether a post in your feed, search result or product suggestion. Traditionally, these systems focused on engagement ...

For decades, audience personas have been a cornerstone of marketing, shaped by teams of strategists, creatives, and researchers using a mix of observation, intuition, and available data to bring ...

Agentic artificial intelligence is still in vogue for Silicon Valley’s venture capitalists, with Relevance AI and Stack AI joining the latest hot startups to attract millions of dollars in funding.

As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is ...

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

In parts one and two of this series, we explored how hyperscalers and systems integrators are squeezing telcos and capturing enterprise value by translating cloud capabilities into verticalised ...