A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

If you establish and monitor key performance indicators for your management consulting business, you can identify what activities improve performance. KPIs give you instant feedback on how well your ...

Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.

Key Performance Indicators are quantifiable values that help you understand how well your company is achieving its business objectives. Most of them compare a company's progress toward reaching its ...

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you ...

Cyber risk has become a strategic concern for retail leaders as digital attacks increasingly influence revenue, demand patterns and operational stability.