In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Source: Bough, oil on canvas, Candace Charlton, 2013, used with permission. When we ask people what empathy is, a common response is “to put yourself into someone’s shoes." We also hear that it ...