Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this ...
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, ...
NEW YORK, Oct. 05, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced machine learning driven recommendations for A/B ...
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service ...
With the emergence of new digital technologies such as Mobility, Big Data, Cloud, Business Intelligence/AI, the IoT, etc., new and more abundant sources of data are available to improve forecasting ...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: With Demand Manager, Rubicon Project Introduces Prebid as a Service; ...
Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among ...
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