Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

If you’ve chalked out a plan to succeed with your content marketing you’ll know It involves building a strategy, having a process, setting your goals, identifying your target audience, and how to make ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and, ultimately, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Whether you are new to the field of content marketing or you have been planning to figure out new approaches to make your content marketing activities successful, then there is no better way rather ...

Before we dive into why a topic cluster plan is a must-have for any content marketing strategy, let's start with some current SEO stats that demonstrate the critical role of organic search. Because ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...