Today, shoppers are looking for convenience and speed when shopping, which means they could shop from physical stores, e-commerce websites, social media platforms, or even mobile apps, and have their ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...