The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.” The announcement was briefly mentioned at the ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes Apple ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Apple TV+ is now just Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it. In a guest appearance on The Town podcast hosted by Matt Belloni, ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. By Alex Weprin Senior Editor The company buried the news in its announcement Monday morning about the premiere date for ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now ...